Ep69. How To Use The Latest Scientific Developments To Create Content and Build Relationships. Jeff Langmaid
This might be the most content packed interview I’ve done so far on the podcast.
So..strap yourself in!
If you’re looking for a really powerful and simple system for attracting more new patients (and keeping the ones you’ve got) then listen in.
This week I’m talking with Dr Jeff Langmaid. He is the founder of The Evidence Based Chiropractor, co-founder of The Smart Chiropractor, and author of Marketing Chiropractic to Medical Doctors. His podcast and social media presence have made him one of the most followed chiropractors in the world.
Jeff shares a fabulous framework of how to use science to drive conversations with your community and other practitioners.
What I loved about this interview was how Jeff was able to build a bridge showing how we can use the latest scientific developments to create killer content that attracts news patients and builds long lasting referral partners.
We talked about the 3 pillars that Jeff uses to build strong referral networks:
- Case Notes
- Research Updates
We talk about how to choose what practitioners to contact, how to contact them and exactly what to say in your initial conversation and even how set up long term relationships…this was super cool and easy!!
We also spoke about the often ignored and overlooked part of any practice…inactive patients.
Jeff shared why an email campaign can be a great strategy to reactivate these patients (you’ll discover the best email structure to do this).
Here’s a few other things we covered too:
– the 3 email campaigns you should instigate
– how to come up with great content
– automations strategies (so this all happens while you sleep).
Phew…I’m exhausted just thinking about it!
Anyway…I hope you enjoy the show.
Thanks for all you do
Keep saving lives
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Links Mentioned In The Show
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As an author, speaker, and founder, Dr. Jeff Langmaid is dedicated to helping chiropractors achieve more in practice.
He is the founder of The Evidence Based Chiropractor, co-founder of The Smart Chiropractor, and author of Marketing Chiropractic to Medical Doctors. His podcast and social media presence have made him one of the most followed chiropractors in the world.
Dr. Langmaid is a highly regarded speaker regularly found presenting material on chiropractic research, marketing, and relationship building.
He has been featured on Yahoo Health, Prevention Magazine, Chiropractic Economics, CBS News, MSN Health, and more.