Ep170. Make These 3 Kinds Of Videos.
My guest on the podcast this week is Tristan Parmley. Tristan has been referred to as one of the best in the world at helping natural health and wellness practitioners use video to fill their practice with new patients and create a community full of raving fans.
In todays episode Tristan introduces us to the Story, Service, Sales video framework. This framework is as brilliant as it is simple and Tristan and I go DEEP into exactly how to use video as a part of your heart centred marketing strategy.
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Tristan Parmley is an athlete turned marketer after a ground breaking experience inside the office. During his internship, he negotiated with a chiropractor to do free marketing (social media ads), in exchange for writing off the hours he was required to be there. In the same year, his son was born, he set many records for the universities track & field team, and graduated college. The office felt like the only stress-free environment on earth. Even though he was in a “business,” he watched people come in with unbearable pain, and leave happy. Not to mention, he saw the incredible relationships built with the community of clients. His marketing campaign paid off — bringing in 50 new patients in the first month. From there he was hooked, believing chiropractors were superheroes and it is his mission to help them lead their communities to better health! Over the course of 2 years, Tristan & his partner Josh Matthews Co-Founded Chirorevenue, working inside of offices for free, helping them create content, ads, funnels, and campaigns that would actually make a difference. Now, he is the CEO of Chirorevenue, the fastest growing chiropractic agency in the U.S. and currently lives in Las Vegas, to work from the creator studio.