Ep89. The Science Of Selling Wellness.
Woo hoo…wow did I enjoy this episode. I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan.
Dan shared the latest scientific development on how we actually make decisions…most of us get this totally wrong. Once you correct this you’ll find more people listening to what you have to say and more importantly asking for what you have to offer.
Now..if you don’t know Dan, he’s a Doctor of Chiropractic, International Speaker, Author, Professor, Husband and Father of 3. After graduating from chiropractic college in 2004, he built one of the the largest chiropractic practices in the world. Dan has a passion for educating patients and physicians, and travels the world speaking about neurology and the latest advances in natural healthcare. But he’s here with us today to chat all about the The Science of Selling Wellness
Dan shared the 4 components we should be aware of whenever we are trying to create influence.
- Communicate In Images
- Be aware of the impact of loss aversion
- Communicate with emotion not logic (tell stories)
- Keep the message simple
Ok…so stop reading now and start listening!
Enjoy the show.
Thanks for all you do.
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Dr. Dan Sullivan is a Doctor of Chiropractic, International Speaker, Author, Professor, Husband and Father of 3. After graduating from chiropractic college in 2004, he built one of the of the largest chiropractic practices in the world, helping patients of all ages conquer their conditions and reach their God-given health potential. Dr. Sullivan has a passion for educating patients and physicians, and travels the world speaking and educating on neurology and the latest advances in natural healthcare. He has also served as a team chiropractor for the U.S.A. men’s wrestling teams in the world championship competition and the Olympic games. He serves as an adjunct professor at Life University and guest lectures to graduate students at colleges both nationally and internationally. His unique approach, consulting, and strategies are simple, results-driven, and based on the best science and research available today.