Ep85. Video Secrets From The Man Behind GoPro & The George Foreman Grill. Rick Cesari
Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing.
In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands of us as small business owners and entrepreneurs.
Here’s just some of what we spoke about:
- Rick shares the 3 videos that all brands should be making
- A simple formula for creating engaging videos
- The number one key for success with video
- Why story is more important than production
- and heaps more.
Buckle up for this fabulous episode.
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Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years.
Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video.
When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington.