Join Angus Pyke on the “Marketing Your Practice Podcast” as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into:

• Effective Branding and Budgeting: Learn how to craft a compelling brand story and allocate your marketing budget for maximum impact.
• Patient Engagement and Marketing Patience: Explore the parallels between patient care and developing a patient marketing strategy.
• Content Strategy and Targeted Offers: Discover how to create engaging content and when to present targeted offers to attract your ideal patients.
• Holistic Marketing Approach: Eric shares his insights on aligning your marketing efforts with your business goals for sustainable growth.

Tune in for valuable tips and strategies that will help you elevate your chiropractic practice!

Thanks for all you do. Keep saving lives!

Angus

Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row. 

In 2018, Eric took the advice he usually gives other entrepreneurs
and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels. 

Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.