In this enlightening episode of Marketing your Practice podcast, we dive into the dynamic world of media buying with special guest Mary Ann Pruitt, CEO and President of Mosaic Media. Known for her savvy strategies and innovative approaches, Mary Ann sheds light on a topic that’s increasingly crucial for chiropractors looking to elevate their practices.

Key Highlights:

• Demystifying Media Buying: Mary Ann breaks down the essentials of media buying, explaining its significance and how it can be a game-changer for chiropractic practices.
• The Evolution of Traditional Media for Chiropractors: Discover how the landscape of traditional media like TV and radio has transformed over the past two decades. Once seen as out of reach due to high costs, these platforms are now surprisingly accessible and affordable for chiropractors, offering new opportunities to expand their reach.
• The Shift from Facebook Ads: As Facebook advertising faces challenges, Mary Ann emphasizes the need for an omnichannel approach. She discusses why savvy chiropractors should look beyond single platforms to effectively engage with their audience.
• Budgeting and Expectations with Media Agencies: What should chiropractors expect when investing in media buying? Mary Ann provides practical advice on budgeting and setting realistic timelines for seeing results from a media buying agency.
• Case Study Insight: A highlight of the episode is Mary Ann’s detailed case study of a health practice that achieved remarkable success. She reveals how they identified and leveraged their unique qualities, illustrating the impact of strategic media buying.

This episode is a treasure trove of insights for chiropractors looking to navigate the ever-evolving media landscape.

Thanks for all you do. Keep saving lives!

Angus

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all thingsmedia strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

Her hard work and savvy strategy skills have led Mosaic to year-over- year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.

Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions and legal and professional services businesses along
with many others. She is passionate about passing on the experience that she has gained onto eager professionals looking for actionable marketing tips.