In this enlightening episode of “Marketing Your Practice,” we’re joined by Dr. James Chestnut, a pioneer in evidence-based, lifestyle-centric healthcare. Dr. Chestnut delves into the critical role of scientific evidence in not only enhancing chiropractic care but also in marketing it effectively. From actionable tips on how to make your practice more evidence-based to strategies for community engagement, this episode is a treasure trove of insights for chiropractors looking to elevate their marketing game. Tune in to discover how you can build trust and confidence in your community by aligning your practice with the latest scientific research.

Thanks for all you do. Keep saving lives.

Angus

Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies.

After graduating as a Doctor of Chiropractic, Dr. Chestnut wrote a book entitled ‘The 14 Foundational Premises’ summarizing the neurophysiological and musculoskeletal effects of segmental motion unit dysfunction (vertebral subluxation complex) and the chiropractic adjustment that received an award of distinction from the International Chiropractors Association for its significant contribution to the scientific literature validating chiropractic. It is amongst the best-selling chiropractic books in history. Dr. Chestnut is also the author of 5 other books including his latest book on the indissoluble relationship between lifestyle, epigenetic expression, and health entitled, ‘Live Right for Your Species Type’. He also publishes a monthly Research Review where he summarizes, methodologically critiques, and explains the clinical relevance of peer-reviewed publications related to chiropractic practice.

Dr. Chestnut recently developed the Evidence-Based Chiropractic and Lifestyle Clinical Protocols which include evidence-based VSC/motion unit dysfunction centric spinal health exams, reports, and patient education; these protocols are in use in chiropractic offices around the world. Dr. Chestnut also developed, wrote the texts, and still teaches the Evidence-based Chiropractic and Lifestyle Provider post-graduate certification program accredited through the International Chiropractors Association (ICA). Dr. Chestnut also created the evidence-based Innate Choice® Essential Nutrient System™ (www.innatechoice.com) supplementation products and protocol which is also in use in chiropractic offices around the world.

Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his ‘Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle. He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.