Ep286. What’s Working Now.
One of the most powerful forces in marketing is the concept of “new and different”.
If you’re doing what everyone else in your community is doing, then you’re destined for failure or, at the very least, lack lustre results.
My guest on the show this week is Brad Glowaki and he’s the master of “new and different”.
We talk about how Brad is using concussion to differentiate his practice, build relationships with sporting groups in his community and drive a predictable flow of new patients.
This episode is a masterclass on the impact of new and different.
Thanks for all you do. Keep saving lives.
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Brad Glowaki is one of the most sought after speakers in the profession because he is still in practice, at the MOST elite level, in so many different categories. His practice is high volume, high profile, highly profitable, & it’s all run with vitalistic communication procedures. Those procedures from his office are then shared with other chiropractors at his various trainings.
In practice, his patients include current Stanley cup winners, Olympic gold medalists, Rock-N-Roll Hall of Famers, Superbowl champions, and perhaps most exciting: he takes care of those athletes’ children too. However, he’s in a VERY high-volume office, so most of the patients are not high profile. They are highly educated on chiropractic care for so much more beyond pain & symptoms. Many patients stay on for wellness visits at a weekly frequency for life and it’s independent of insurance payments or coverage. True value is conveyed through his procedures.
As a speaker, Brad teaches with a unique perspective that he calls: “from in the TReNch”. The reason he has that point of view is that he has practice experience from yesterday! His content is relevant, cutting edge, and his signature feedback forms always state: “You over-deliver!”
What transitions his big stage philosophy to your office procedures is the unique and original communication strategies that he teaches. We always emphasize that this info is created, developed, tested, and then packaged simplistically before being taught. With bruises and scars from making mistakes, Dr. Glow always delivers refined content that is battle-tested and simplified for use on Monday.
A passionate speaker, husband & father of four children, Dr. Glow will tell you, after his family, his greatest achievement is the hundreds of chiropractors that he has helped. Most specifically the ones that have doubled their income and simultaneously doubled their time off with their family. His mantra of “360° of Success’’ is putting an end to the thinking of success at all costs. Join him to learn more than chiropractic office procedures. Level up your life so you are living success in ALL area