Ep248. The Power Of Authenticity In Your Marketing. Scherina Alli

Today’s episode of the Marketing Your Practice Podcast is a ripper!

My guest is Dr Scherina Alli and I asked Scherina on to the show because she’s knocking it out of the park with her branding and social media marketing.

A quick look at her website and instagram and it’s immediately obvious that Scherina is different. 

However, instead of hiding her differences (like many of us do), she celebrates them and that is what makes her stand out.

Shouting out to the world and telling them what makes you different can be scary and instead of doing this, many chiropractors end up just copying what they see other chiropractors doing.

Sadly, this strategy rarely works, because it’s missing one of the vital ingredients of a successful social media strategy and that is, authenticity!

In today’s episode, I spoke with Scherina about how to bring more authenticity into your marketing.

Enjoy the show.

Thanks for all you do. Keep saving lives

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Dr. Scherina is originally from Burnsville, MN and relocated to Florida in 2005 where she completed her first Bachelor’s degree in Interdisciplinary Studies with a focus in Microbiology and Molecular Biology. Her second Bachelor’s degree was completed in pre-clinical Health Sciences, both obtained at the University of Central Florida.

Dr. Scherina graduated from Palmer College of Chiropractic in December of 2016 where she has completed her advanced training in practice member focused care and diagnosis. Throughout her studies, Dr. Scherina focused not only on the physical presentation and pains her practice members were experiencing but also the physical and emotional stresses. Before attending Chiropractic College, Dr. Scherina served as a Somato-Respiratory Integration practitioner which quickly became her passion within this field. She went on to become certified in Network Spinal Analysis throughout her time in college and still continues to learn and grow from this dynamic technique and approach to care which she is committed to sharing with her community.

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