Ep230. The Zero Moment Of Truth.
I’m thinking about upgrading my iPhone at the moment. My excuse is that the camera will take better photos of Sonny…LOL
I’ve spent the last couple of days watching Youtube clips and reading reviews on different forums from people who have tested the camera.
The results of these reviews have been pivotal in guiding my choice (I’m buying it!).
Your patients do exactly the same thing before coming to see you.
They read reviews, check out your social networks, ask their friends and visit your website.
This kind of research was coined the “zero moment of truth” (ZMOT) from a Google exec about 10 years ago.
On the podcast this week I’ve got ZMOT expert Paul Mackiewicz.
Paul and I talk about the evolution of marketing and the key considerations that chiropractors need to make to win the ZMOT battle.
Here’s a sneak peak at what we cover:
– the importance of voice search
– best tips for google my business
– how to maximise your website
– social media growth strategies
– and what to look for in a digital agency
Enjoy the show.
Thanks for all you do, keep saving lives
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Links Mentioned In The Show
LinkdIn in: ZmotExpert
Subscribe To The Marketing Your Practice Podcast
iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2
Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo
Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice
Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/ attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground.
Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today.