Last year for Christmas my wife bought me the reMarkable. It’s marketed as the next generation in paper tablet (kinda like an iPad).  

I’m an avid journal user and go through heaps of notebooks every year and I love gadgets so it only made sense that I would love this gift. 

The packaging was beautiful and visually it looked and felt spectacular (definitely passed the Apple test) but it’s usability was a NIGHTMARE.  I lasted less than a week before I put it back in the box never to be used again. 

Here’s the lesson…beauty is important but it must never come at the expense of function.

I see this all the time with health practitioners websites.  They look like they’ve been designed by an artist.  Stunning pictures, great colours but they totally fail the usability test.

If I was given 5 seconds to look at most practitioners websites I wouldn’t be able to tell who they were and how they could help me, let alone what their phone number is or how I could make an appointment. 

This week on the podcast my guest and I are going to solve that problem for you.

Wayne Mullins is the founder of Ugly Mug Marketing (interesting name that we’ll explain in the show, he’s actually a handsome fella!).   Wayne helps peeps like us get better results through marketing, branding and web site design. 

Here’s what we cover

• The 3 c’s of design…contrast, competition and content. (Most website designers completely ignore one of these!)
• You’ll learn the critical 5 components that all successful websites have in common
• Plus you’ll find out how to see if your website passes the 3 second rule. 

Wayne is the real deal and has won praise from of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s) 

Enjoy the show

Thanks for all you do, keep saving lives.

Angus

Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies.. 

Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.