On Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.

We spoke a lot about video and in particular he shared:

• the 3 kinds of videos you should be making
• how long your videos should be
• why you shouldn’t be “over producing” your videos

Well…they’re BACK.  In this episode we spoke about the often ignored part of digital marketing…how to measure your success.  Dennis calls this Digital Plumbing and it’s a really simple framework that will help you see if your digital marketing is doing what it should be.

This episode get’s a little tactical but hang in there because these steps will dramatically improve your ability to be able to reach more people in your community.

We talk about the very first and most important step that you need to take (hint…it’s installing a simple pixel on your site) and you’ll learn a little about custom audiences and video view audiences…phew..you’ll be a pro after this episode.

Be sure to have a pen and paper handy for this one.

Thanks for all you do.

Keep saving lives.

Angus

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ program mentors students to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s spoken in 17 countries as an international lecturer on Facebook Marketing. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, Fox News, and a co-author of Facebook Nation – a textbook taught in 700+ colleges and universities.