Ep111.Differentiation & The Role Of Technology In Marketing. David Fletcher

Have you ever heard of the Branding Law of Differentiation? 

In essence it says this…it’s better to be different than it is better to be better.  That statement is probably worth reading twice……it’s better to be different than it is better to be better.

Now, I’m not suggesting that you don’t need to be fantastic at what you do, what I am suggesting is that being fantastic is just NOT ENOUGH.

To be successful in 2020 and beyond you also need to be marketing you and your practice as DIFFERENT.

The good news is…positioning yourself as different isn’t a tricky thing to do (when you know how)!

This weeks guest on The Marketing Your Practice Podcast is Dr Dave Fletcher and we spoke all about exactly what it takes to differentiate your practice, helping you to stand out in our very noisy world.

Enjoy the show.

Thanks for all you do.

Keep saving lives


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Ep111. Differentiation & The Role Of Technology In Marketing. David Fletcher

David Fletcher


As chiropractic moves further into the neuroAge, Dr. David Fletcher is recognized as one of the leading champions of this transitional shift. His role as the innovator of the INSiGHT scanning technologies places him at the intersection between today’s technologies and the timeless principles of healing. An accomplished communicator, Fellow in the Chiropractic Sport Sciences and owner/President of CLA, Dr. Fletcher’s message helps bridge the widening gap within the profession by blending the neurosciences with practical solutions for every day practitioners. His passion for teaching success-based, principled strategies coupled with the certainty that experience brings is a potent and inspiring message for today’s chiropractic.

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