Most chiropractors are so busy adjusting, managing staff, and putting out fires that they rarely stop to ask one critical question: Where is all this going?

In Part 3 of The Chiropractic CEO Code, we shift gears from time management to something even more foundational—vision and direction. Because without a clear destination, even the best strategies and systems won’t move you forward.

In this episode, Angus explains how vision acts like a GPS for your practice—it sets your course, filters your decisions, and gives your team something bigger to work toward. You’ll also learn why vision is one of the most skipped steps in practice growth and how to start getting it right.

You’ll hear a practical example of what a powerful 3–5 year vision might sound like for a subluxation-based, nerve system–first chiropractor. Something like:

“In 5 years, I want to be running a referral-based, family-focused practice known in the community as the go-to place for subluxation-based chiropractic. We’ve got two adjusting rooms humming, a part-time associate who shares our values, and a rock-solid CA who helps lead the culture. I’m adjusting three shifts a week, spending one day on CEO work, generating $750K in revenue, and taking 6 weeks off each year—while the practice keeps serving at a high level.”

Then we zoom in to a 12-month destination:

“By the end of this year, I want to be seeing 150 patient visits per week, with 50% of them being families. We’ve launched a referral campaign that brings in at least 5 new families per month, hired a new CA who runs the front desk and manages reactivations, and I’ve blocked one 90-minute CEO session each week to work on the business.”

And finally, we break it down to a 6-week project:

“I’m going to build and launch our reactivation system—mapping out the process, writing the emails, training the CA, and running our first campaign.”

Whether you’re feeling stuck in survival mode or just want more clarity in your leadership, this episode will help you reclaim your direction and start leading with purpose.