In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to?

I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value.

Here’s what I cover:

• Why reactivation is an act of kindness, not just a marketing tactic
• What true retention means—and why it’s essential for a sustainable practice
• How to collect and interpret patient feedback without losing your identity
• The first steps to making your practice unforgettable

Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.