In this insightful episode of the ‘Marketing Your Practice Podcast,’ I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the ‘Ferrari Principle,’ examining how we, as chiropractors, can grow our practices without losing their essence. I delve into the importance of balancing expansion with maintaining our core identity, drawing from personal experiences and practical strategies. This episode challenges the norm of growth for growth’s sake and encourages a thoughtful approach to evolving our practices. Tune in to learn how you can enhance your practice’s impact while preserving its soul.

Thanks for all you do. Keep saving lives!

Angus