Ep231. How To Raise Your Prices & Not Lose Patients.
Angus Pyke

What’s the difference between price and value? 

Understanding the difference between value and price is the foundation for you making a lot of money and having a very busy and fulfilling practice. 

Price is the objective, concrete dollar that is assigned to an item, i.e the price of an adjustment is $75.

Value, however,  is a measure of the benefit provided by a good or service to an economic agent, in our case the patient.Here’s the key distinction… People buy and continue to buy when they think the value is greater than the price. 

In todays episdoe I’ll share framework I recently learnt that simplifies how to massively increase value.  This will blow your mind.

Enjoy the show.

Thanks for all you do.  Keep saving lives.


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