Don't get left behind. If you don't have an effective social media strategy, you're risking becoming invisible or worse, being irrelevant.
New patients are the life blood of any chiropractic practice. The problem is you've been told a lie..."if you just help your patients get well, the marketing will look after itself." Trust me, if being good was all that was needed, then your practice would be overflowing by now.
Think about it for a moment, was there at least ONE patient that you helped in the last month? The answer is probably yes (if the answer is no, this "intensive" is not for you LOL). Well, how many people has that patient referred to you? Probably none!
Why is this? Simple...their job is not to build your practice. You provided a service (and a good one too!) and then they paid you. The transaction is complete.
There's more competition in health care than ever! And I don't just mean the growing number of chiropractors. Just take a look online and the number of "health experts" with a 6 week P.T degree or online nutrition diploma is worrying. There are massage centres on every corner, pilates studios opening everywhere and entire gyms directed towards helping patients like yours with pain and posture.
In 2022, if you don't have an effective branding and marketing strategy that allows you to stand out from all the noise, then you're risking becoming invisible or worse, being irrelevant.
Good marketing can be complicated, overwhelming, expensive and, not to mention, time-consuming! This is especially true if you don't want to be one of those chiropractors that's just running Facebook ads offering another $49 "special deal." Most chiropractors don't have the need for a full-time marketing person or the budget to outsource to an agency.
The solution is simple. Your C.A is perfectly positioned to manage your social media. They understand the practice, the patients and the brand. With the right training, you C.A can implement your world-class social media strategy in less than 2 hours a week.